Unlock the True Value of your Video Content

On-demand video viewership is exploding as the Internet, mobile, and IPTV allow consumers to select the content they want to see, where and when they want to see it. Video Publishers who are not able to capitalize on this one-to-one relationship between viewer and video risk undervaluing their content and their audience.

The inability to identify the most appropriate sets of video content for Advertisers’ needs results in lower ad pricing, a dependence on 3rd party ad sales, and less satisfied customers.

AdPassage gives Ad Operations, Ad Sales and Strategic Planning Groups the ability to find the true value of their video content and audience.

• The AdPassage solution combines comprehensive Video Classification with a hosted application that allows Video Publishers to identify audience segments and viewership trends based on the content they are viewing.

• AdPassage’s AdChannel Manager allows Video Publishers to quickly and intuitively package  high-value, targeted content in the form of AdChannels – publisher-defined sets of video that reflect the targeting needs of advertisers.