AdPassage Video Classification

AdPassage Video Classification generates a comprehensive set of faceted metadata reflecting the “aboutness” of each video in a publisher’s library, leveraging a taxonomy of over 5,000 Topics, and additional facets for Persons, Products, Organizations and Places.

AdPassage Metadata is combined with inventory and forecast information for display in the AdPassage AdChannel Manager.

AdPassage Video Classification and AdPassage Metadata:
	The AdPassage Topic Taxonomy includes over 5,000 Topics, grouped into 25 major categories and hierarchically structured for easy navigation Individual facets reflect the People, Places, Organizations, Products and other entities of interest in video content All AdPassage Metadata is controlled and normalized – the ambiguity and inconsistency of ‘tagging’ and ‘keyword’ solutions is not an issue Videos receive comprehensive classification reflecting all of the major topics included in the content All AdPassage Metadata is applied by hand to ensure quality coding reflecting the ‘aboutness’ of the video

AdPassage Video Classification and AdPassage Metadata:

The AdPassage Topic Taxonomy includes over 5,000 Topics, grouped into 25 major categories and hierarchically structured for easy navigation
Individual facets reflect the People, Places, Organizations, Products and other entities of interest in video content
All AdPassage Metadata is controlled and normalized – the ambiguity and inconsistency of ‘tagging’ and ‘keyword’ solutions is not an issue
Videos receive comprehensive classification reflecting all of the major topics included in the content
All AdPassage Metadata is applied by hand to ensure quality coding reflecting the ‘aboutness’ of the video

AdPassage Video Classification provides Video Publishers:
Each video in a Video Publisher’s collection is classified to reflect the most relevant People, Places, Products and Organizations discussed in that video.	Context and targeting opportunities at the video level, not just the Site or Section where the video is displayed The ability to locate and leverage all of the potential areas of interest and targeting opportunities for a given video, regardless of the video’s standard placement or point of access High-quality, consistently applied metadata to improve SEO, create more tailored syndication offerings, and enhance existing reporting and analytics tools

AdPassage Video Classification provides Video Publishers:

Each video in a Video Publisher’s collection is classified to reflect the most relevant People, Places, Products and Organizations discussed in that video.

Context and targeting opportunities at the video level, not just the Site or Section where the video is displayed
The ability to locate and leverage all of the potential areas of interest and targeting opportunities for a given video, regardless of the video’s standard placement or point of access
High-quality, consistently applied metadata to improve SEO, create more tailored syndication offerings, and enhance existing reporting and analytics tools